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CPAS
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Our Brand 


 

Our brand exists to serve and strengthen a diverse range of ministries and communities, always in the spirit of partnership. It has been designed with intentional versatility, able to adapt to the needs of each context, while remaining distinctly recognisable. 

From rural parishes to bustling urban estates, from vibrant town centres to rugged coastal landscapes, our brand complements the unique character of every environment. This flexibility ensures that, wherever it is seen, it communicates the same core values: trust, collaboration, and a commitment to equipping churches for mission. 

Missionally Focused
Boldly Innovative
Graciously Engaged
Courageously Hopeful

 

Our logo expresses the heart of being Partners in Mission. Positioned in conversation with one another, representing the strength that comes when people join together with openness and shared purpose. The mirrored forms suggest mutual listening, support, and collaboration, distinct, yet oriented toward the same goal. It’s a visual reminder that partnership is not just working alongside one another, but shaping a common mission together.

We enable churches to help every person hear 

and discover the good news of Jesus Christ


Lexend font, keeping the word accessible. 

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Our brand is not just a visual identity, it’s a tool for connection, a symbol of shared purpose, and a reflection of the hope we carry together.



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We exist to help every person to hear and discover the good news of Jesus Christ through the ministry of local churches.

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Copyright CPAS 2026 | Church Pastoral Aid Society | Registered Charity no: 1007820. Registered in England no: 02673220 

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