CPAS (Church Pastoral Aid Society) today announced the launch of its refreshed visual brand.
Established in 1836, CPAS exists to support and equip the ministry of the local church. For 190 years, we have worked in partnership with parishes, leaders, and communities across the UK and Ireland, providing resources, training and support that inspires mission, encourages discipleship, and strengthens leadership.
Our updated brand builds on this legacy, offering a visual identity that is deeply rooted and dynamically adaptable, all in the spirit of partnership and reflecting our mission of equipping churches for ministry in a rapidly changing world.
The journey began by working with brand consultants to understand our current offer and how it feels to our community. The whole process has been continually guided and shaped by the CPAS Trustee Board. To ensure the refresh remained rooted in our mission, stayed aligned with our values, and was financially responsible, the new identity has been created entirely in‑house by the Fundraising and Communications Team.
'CPAS exists to serve the Church,'
said Jon Scamman, CEO.
'We wanted a fresh visual identity that reflects who we are today, a charity committed to equipping churches for mission in every context. By developing this brand inhouse, we’ve been able to steward our resources wisely while creating something authentic, adaptable, and deeply connected to our purpose.'
With this refresh, we aim to create greater clarity through clear, engaging, and uplifting visuals, enabling CPAS to share the news of Jesus more effectively in partnership with churches, leaders, and communities.
From vibrant town centres to remote countryside parishes, CPAS’s updated visual identity has versatility at its core so it can celebrate and support the unique character of each place where the gospel is lived and shared. This flexibility ensures that, wherever it is seen, it communicates the same foundational values: trust, collaboration, and a commitment to equipping churches for mission.
'This renewal isn’t simply about colours, shapes, or logos,' Scamman added. 'It’s about expressing our shared hope in Christ and our commitment to serving the local church in partnership. We’re excited to see how this visual identity will help strengthen connections, increase accessibility, and inspire mission across our diverse communities.'
The updated brand will be phased in across CPAS publications, digital platforms, resources, and programmes over the coming months.
More brand information can be found at cpas.org.uk/brand